PÜR
PÜR Energize & Rescue Correcting Primer is a clean, cruelty-free, 100% vegan face primer formulated to prep skin for makeup while supporting skin health. PÜR formulates without mineral oil, petrolatum, parabens, and gluten, and excludes over 1,300 potentially harmful ingredients, according to the brand. This multitasking primer is powered by skincare-first ingredients. Ceretin Complex—an encapsulated blend of retinol, lactic acid, shea butter, and a ceramide—helps gently improve the look of skin tone and texture and helps diminish the appearance of fine lines and wrinkles over time. Probiotics help support a balanced skin microbiome. Squalane and coconut water help hydrate and soften the look of skin, while aloe and caffeine help soothe and energize the complexion. In consumer perception testing, 94% of users reported that their skin felt smoother, softer, and hydrated after use.* The lightweight texture is designed to create a smoother canvas for makeup application and to help reduce the appearance of redness. PÜR emphasizes clean, cruelty-free, and consciously crafted formulas that are designed for real results and everyday ease, with products that aim to make skin look better with every wear. *As reported by PÜR from a consumer study.
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