Verified good goods.

Find products with verified claims and transparent ingredients.

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What Novi does

Verified product with certification badges

Novi's product claim verification technology makes it easy for conscious consumers to shop products they can trust.

How we verify

1

Collect product data from brands and certification organizations

2

Novi cross-checks all submitted data using recognized sources and validation methods. Learn more.

3

Publish verified product information

Trusted by leading organizations

Certification bodies and retailers rely on Novi for accurate product information

USDA Organic

Welcome to conscious commerce.

May the best products win.

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