PÜR
PÜR Cloud Balm Hydrating Lip Treatment with Bakuchiol is a clean, consciously crafted lip treatment that combines skincare-first ingredients with a high-shine, pearl finish. The 15 mL formula is 100% vegan, cruelty-free, and formulated without mineral oil, petrolatum, gluten, and parabens, as well as over 1,300 additional ingredients the brand identifies as potentially harmful. This multitasking balm is designed for real results and everyday ease. Sodium Hyaluronate, a deeply penetrating form of hyaluronic acid, helps attract and retain moisture to visibly plump lips, soften the look of fine lines, and create a dewy, high-shine finish. Shea Butter, rich in essential fatty acids and vitamins, helps nourish and protect lips while forming a comfortable, non-greasy, cloud-like barrier that cushions dry, delicate skin. Bakuchiol, a plant-derived collagen booster, is included to help smooth the appearance of fine lines and support enhanced lip volume over time for softer, fuller-looking lips. Supporting emollients such as Sunflower Seed Wax, Candelilla Wax, and Castor Seed Oil help condition and lock in moisture. In consumer perception testing, 94% of participants reported their skin felt smoother, softer, and hydrated. Cloud Balm reflects PÜR’s long-standing commitment to clean, skin-loving formulas that do more than just cover, offering a single-step lip treatment that aligns with ingredient-conscious, cruelty-free values.
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