PÜR
PÜR Bio Charged Mascara is a clean, vegan, cruelty-free mascara formulated for ingredient-conscious volume and definition. Made with 90–91% naturally derived ingredients (including water, per ISO 16128), it uses a hybrid complex with Fermented Red Ginseng, Shea Butter, a Vitamin C derivative (Ascorbyl Tetraisopalmitate), and Hydrolyzed Pea Protein to help condition and strengthen the appearance of lashes while instantly amplifying their look. The 100% sustainable, biobased fiber brush is made from castor oil–derived material and is designed to hug each lash for even, buildable application and enhanced separation. The formula is developed to volumize and define natural lashes while helping to minimize clumping and smudging in everyday wear, supporting a fuller, more lifted lash effect without the need for multiple products. PÜR states that its formulas are always clean, cruelty-free, and consciously crafted, and are thoughtfully made without over 1,300 ingredients the brand chooses to avoid, including mineral oil, petrolatum, parabens, gluten, and animal-derived ingredients. Additional plant-based ingredients such as Rice Bran Wax, Carnauba Wax, Olive Oil derivatives, Sunflower Seed Oil, Sweet Almond Oil, Apricot Kernel Oil, and Castor Seed Oil contribute to a creamy, lash-coating texture that supports comfortable, all-day wear. The mascara is housed in a lightweight mono-material component designed to enable easier recycling compared with mixed-material packaging, aligning performance-focused eye makeup with more resource-conscious packaging choices.
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