PÜR
PÜR Big Look Mascara is a clean, cruelty-free mascara designed for buildable volume, definition, and lash care in one step. PÜR states that all of its products are always cruelty-free and consciously crafted, aligning this formula with ingredient-aware routines that prioritize animal welfare and cleaner cosmetics. The water-based formula is structured with plant- and mineral-derived waxes, including Euphorbia cerifera (candelilla) wax and Copernicia cerifera (carnauba) wax, to help create flexible, buildable volume without a heavy feel. Nylon-12 is included to help visibly lengthen and define lashes while supporting a smoother, clump-resistant application. Argania spinosa kernel (argan) oil, a source of omega fatty acids, is infused to condition lashes and help reduce fallout associated with everyday makeup wear. Vitamin B is added to help support stronger, healthier-looking lashes from root to tip over time. The base also includes humectant and conditioning agents such as propylene glycol and glyceryl stearate to support comfortable, all-day wear. The exclusive, clump-resistant wand is engineered to evenly coat each lash, including shorter lashes at the inner corners, for enhanced separation and coverage from base to tip. PÜR describes the performance as smudge-free and resistant to flaking under normal wear, helping lashes maintain a defined, volumized look throughout the day with lightweight, buildable layers. Formulated without common mascara structuring agents such as parabens, formaldehyde-releasing preservatives, mineral oil, or paraffin in the listed ingredients, PÜR Big Look Mascara fits within the brand’s “clean, skin-loving” approach, emphasizing multitasking formulas that do more than just cover and are designed for real results and everyday ease.
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