PÜR
PÜR 4-in-1 Sculpting Concealer is a vegan, cruelty-free complexion product that combines buildable medium-to-full coverage with skincare-focused ingredients. The lightweight, creamy liquid is formulated to deliver a natural, second-skin finish that feels comfortable and crease-free while it covers, brightens, plumps, and corrects. Ceretin Complex, a blend of retinol and ceramides, helps smooth and refine the look of skin texture and fine lines. Sodium Hyaluronate helps lock in moisture for plumper-looking skin. A superfood blend with Turmeric and Elderberry supports brightening and environmental defense, while an Energy Complex featuring Green Tea, Ginseng, and Vitamin B helps promote a more radiant appearance. Caffeine is included to help revitalize the look of tired skin, especially in the undereye area, and Shea Butter Extract contributes additional conditioning benefits. In PÜR’s consumer perception studies: - 98% said it brightens the undereye area - 98% agreed it conceals discoloration - 91% said it reduces the look of dark circles and redness - 91% felt it looks natural on the skin PÜR states that this concealer is formulated without mineral oil, petrolatum, parabens, or gluten, and that its clean beauty standard excludes over 1,300 potentially harmful ingredients. The brand identifies as 100% vegan and does not test on animals, aligning the product with consumers seeking ingredient transparency and cruelty-free formulations while maintaining performance-focused coverage and a natural finish.
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