PÜR
PÜR 4-in-1 Dark Spot Correcting Primer is a clean, vegan, cruelty-free face primer designed to prep skin while visibly addressing discoloration and uneven tone. This universally flattering peach-toned formula functions as a makeup primer, color corrector, pore reducer, and dark spot corrector for the look of dark circles, age spots, freckles, blemishes, and wrinkles. The primer features PÜR’s Ceretin Complex—an encapsulated blend of retinol, lactic acid, shea butter, and a ceramide (Ceramide AP)—to gently improve the look of skin tone and texture while helping to diminish the appearance of fine lines and wrinkles with time-released activity suitable for day and night use. Waltheria extract helps brighten the look of dark spots and uneven skin tone, while grape seed extract provides antioxidant benefits against free radicals. Shea butter and aloe vera help condition and soothe the skin. Dimethicone, cyclopentasiloxane, and dimethicone crosspolymer help instantly smooth and fill the look of imperfections, creating an even canvas for makeup and helping minimize the appearance of pores. The lightweight, silky texture is suitable for all skin types. In a consumer perception study, 94% of users said their skin felt smoother, softer, and hydrated. PÜR states this formula is mineral oil free, petrolatum free, paraben free, and gluten free, and that the brand formulates without over 1,300 potentially harmful ingredients as part of its clean, consciously crafted standard. PÜR is 100% vegan and does not test on animals.
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